Stars in the Future

I actually think that Hollywood type star-fame is being diluted as people from youtube and myspace become more and more stars of their own.

I'm guessing that in the future stars will be much more niche - meaning that people who love horror films may love this actor and she is famous to them (Angela Bettis for example) - but no one else knows who she is. Same for comedy. Then split those categories vertically between age groups and then in z-space between cultural groups. Fame from single projects will therefore become more common and it will be hard to hold onto fame more than a decade - nearly impossible. People will grow out of their demographic and crossing over will be nearly impossible.

That said, there will be a lot more momentary stars.

However... I do believe there will be some crossovers and some people who appeal to everyone. The super-beautiful, super talented types will always retain some crossover appeal. HOWEVER - I think that there has become so much media exposure (both intentional and unintentional) that these untouchably perfect people with either reveal themselves to be or will be sneakily shown to be less-than-perfect.

If I were trying to market a star today I would probably market the fact that they are so mysterious and we don't know anything about them. Rather than talk about who they are, talk about how we don't know who they are.